Cope Kit is a fictional brand that is meant to help individuals struggling with opioid addiction. The idea behind the brand is to create a safe and discreet support group, and members will receive a care package delivered to their home with different coping materials based on their answers to a preliminary questionnaire on the website. The brand is meant to be calm and gender neutral, so the cool color palette helps to convey that feeling. The concept behind the logo is a care package box with botanical elements inside of it to show a sense of growth and human connection.
