Created a branding system for the Jacksonville Aquarium. The logo is very organic and free flowing, reminiscent of sea life. The logo consists of a fish and bird intertwined within each other, and the illustrations for the fliers, merchandise, and coloring book are following this concept as well. The brand has a wide color palette with bright, fun colors to look like colorful fish and coral you might find in the ocean, and also to be attractive to younger children and their parents.
water bottle
t-shirt
Website Homepage
turtle stickers
jellyfish stickers
flyers
coloring book page
