Designed a brand for an upscale seafood grille called “Second Story”. The brand is tropical and quirky, and the restaurant would, ideally, be located in Miami Beach. The logo is a literal interpretation of the name, including a staircase and palm tree together. The color palette is light and reminiscent of the ocean. The brand uses a “wooden” texture on items such as the business cards and menus to make it look beachy. There are also illustrated elements on the menus with low opacity fills which give the appearance of water color, also giving them an oceanic feel.
